CASE STUDY ;MAREKTING

#1 · May 7, 2025, 1:34 pm

Quote from contewazza on May 7, 2025, 1:34 pm

CASE STUDY: PEPSICo SPORNSPORSHIP WITH UEFA CHAMPIONS LEAGUE. PepsiCo, a proud partner of the UEFA Champions League (UCL) since 2015, later early this it announced the extension of its strategic partnership for another three years, until June 2027, further strengthening its presence across the elite football landscape. PepsiCo is the first sponsor to renew the UCL collaboration and comes at a pivotal time as the competition format changes and the number of participating clubs increases, providing fans new ways to enjoy iconic PepsiCo brands including Pepsi®, Lays® and Gatorade®. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sale. Several brands been see in uefa competition and community

The contract value is approximately net worth $75 millions per year

Why are they investing such huge capital for?

Increased Brand Visibility and Awareness:

The UEFA Champions League sponsorship provides significant exposure for PepsiCo brands, reaching a global audience of football enthusiasts.

Positive Brand Perception:

Associating with the prestigious UEFA Champions League helps create a positive association with the Pepsi brand, potentially increasing brand preference and customer loyalty.

"Thirsty For More" Platform:

PepsiCo utilizes the sponsorship to promote its "Thirsty For More" global platform, which aims to inspire fans and celebrate the passion for football.

In-Stadium Activations and Entertainment:

PepsiCo provides pre-match entertainment, live performances, and other in-stadium activations to enhance the matchday experience and create memorable moments for fans.

Social Responsibility:

PepsiCo extends its partnership to support initiatives like the #Football4Refugees emergency appeal, demonstrating its commitment to social responsibility and connecting with fans on a deeper level.

Growth of Women's Football:

PepsiCo is also actively involved in the growth of women's football, with the partnership extending to the Women's Champions League and EURO competitions.

Pepsi's "Kick-Off Show":

Pepsi stages its "Kick-Off Show" at the Women's Champions League and Women's Euro finals, creating a high-energy, fan-focused experience.

Focus on Sustainability:

PepsiCo's partnership with UEFA also includes commitments to sustainability through its Pep+ agenda and collaborative projects with the Uefa Foundation.

CASE STUDY: PEPSICo SPORNSPORSHIP WITH UEFA CHAMPIONS LEAGUE. PepsiCo, a proud partner of the UEFA Champions League (UCL) since 2015, later early this it announced the extension of its strategic partnership for another three years, until June 2027, further strengthening its presence across the elite football landscape. PepsiCo is the first sponsor to renew the UCL collaboration and comes at a pivotal time as the competition format changes and the number of participating clubs increases, providing fans new ways to enjoy iconic PepsiCo brands including Pepsi®, Lays® and Gatorade®. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sale. Several brands been see in uefa competition and community

The contract value is approximately net worth $75 millions per year

Why are they investing such huge capital for?

Increased Brand Visibility and Awareness:

The UEFA Champions League sponsorship provides significant exposure for PepsiCo brands, reaching a global audience of football enthusiasts.

Positive Brand Perception:

Associating with the prestigious UEFA Champions League helps create a positive association with the Pepsi brand, potentially increasing brand preference and customer loyalty.

"Thirsty For More" Platform:

PepsiCo utilizes the sponsorship to promote its "Thirsty For More" global platform, which aims to inspire fans and celebrate the passion for football.

In-Stadium Activations and Entertainment:

PepsiCo provides pre-match entertainment, live performances, and other in-stadium activations to enhance the matchday experience and create memorable moments for fans.

Social Responsibility:

PepsiCo extends its partnership to support initiatives like the #Football4Refugees emergency appeal, demonstrating its commitment to social responsibility and connecting with fans on a deeper level.

Growth of Women's Football:

PepsiCo is also actively involved in the growth of women's football, with the partnership extending to the Women's Champions League and EURO competitions.

Pepsi's "Kick-Off Show":

Pepsi stages its "Kick-Off Show" at the Women's Champions League and Women's Euro finals, creating a high-energy, fan-focused experience.

Focus on Sustainability:

PepsiCo's partnership with UEFA also includes commitments to sustainability through its Pep+ agenda and collaborative projects with the Uefa Foundation.