Cheche Crisps: A Crunchy Tanzanian Success Story Worth Celebrating

#1 · May 10, 2025, 9:20 am

Quote from Omari Kitula on May 10, 2025, 9:20 am
Hey ChakulaFasta fam,

I wanted to share a story that’s not just about snacking but about proudly supporting a Tanzanian brand that’s truly making waves: Cheche Crisps.

If you haven’t crunched into a pack yet, let me take you on a flavor journey and brand breakdown that shows why Cheche isn’t your average chips company.

1. 100% Tanzanian, from Soil to Shelf

Cheche Crisps is made by Mapinga Premium Foods Limited, right here in Tanzania. From their factory in Mapinga (Pwani region) to sourcing potatoes from local farms in Iringa, Mbeya, Arusha and other regions growing potatoes right within the country, everything about this brand is homegrown. It’s not just a snack; it’s a statement of local pride.

2. The Vibe: Youthful, Bold, and Authentic

Their slogan says it all: “Utamu kama wote, balaa!” The branding feels alive bright colors, Swahili slang, and a tone that speaks directly to young, fun-loving Tanzanians. It’s street-savvy without losing quality. When you hold a pack of Cheche, you feel connected to a movement, not just a product.

3. Flavor Options that Hit Just Right

Currently, they’ve got:

Salt Flavour – simple, clean, and great for everyday munching.

Chili Flavour – bold, hot, and not for the faint of heart.

Tomato Flavour – tangy and satisfying, perfect with a soda on the side.

I personally lean toward the Chili flavor , it’s balaa for real.

4. Quality That Speaks Volumes

Cheche Crisps are made using palm oil, natural seasonings, and fresh, premium potatoes. No fake stuff just real ingredients. The chips are perfectly crispy and well-packaged to stay fresh longer. It’s not only tasty, but a better snack choice if you’re avoiding artificial preservatives.

5. More Than a Snack: A Brand With Vision

Cheche is already in 2,000+ local shops and most major supermarkets. But they’re thinking bigger looking to export across East Africa and beyond. That means our Tanzanian snack might just become a global ambassador soon.

6. Room to Grow and Opportunities Ahead

As a fan, I’d love to see:

New flavors like Cheese, BBQ, or even plantain versions.

Baked options or healthy twists.

Innovative packs for couples or family.

With the quality and branding already strong, the potential is huge. Cheche Crisps is more than just a snack it’s a celebration of local talent, farming, and hustle. Every pack you open supports Tanzanian jobs, agriculture, and innovation. If you’ve had your own Cheche experience, share it below what flavor got you hooked?

Hey ChakulaFasta fam,

I wanted to share a story that’s not just about snacking but about proudly supporting a Tanzanian brand that’s truly making waves: Cheche Crisps.

If you haven’t crunched into a pack yet, let me take you on a flavor journey and brand breakdown that shows why Cheche isn’t your average chips company.

1. 100% Tanzanian, from Soil to Shelf

Cheche Crisps is made by Mapinga Premium Foods Limited, right here in Tanzania. From their factory in Mapinga (Pwani region) to sourcing potatoes from local farms in Iringa, Mbeya, Arusha and other regions growing potatoes right within the country, everything about this brand is homegrown. It’s not just a snack; it’s a statement of local pride.

2. The Vibe: Youthful, Bold, and Authentic

Their slogan says it all: “Utamu kama wote, balaa!” The branding feels alive bright colors, Swahili slang, and a tone that speaks directly to young, fun-loving Tanzanians. It’s street-savvy without losing quality. When you hold a pack of Cheche, you feel connected to a movement, not just a product.

3. Flavor Options that Hit Just Right

Currently, they’ve got:

Salt Flavour – simple, clean, and great for everyday munching.
Chili Flavour – bold, hot, and not for the faint of heart.
Tomato Flavour – tangy and satisfying, perfect with a soda on the side.

I personally lean toward the Chili flavor , it’s balaa for real.

4. Quality That Speaks Volumes

Cheche Crisps are made using palm oil, natural seasonings, and fresh, premium potatoes. No fake stuff just real ingredients. The chips are perfectly crispy and well-packaged to stay fresh longer. It’s not only tasty, but a better snack choice if you’re avoiding artificial preservatives.

5. More Than a Snack: A Brand With Vision

Cheche is already in 2,000+ local shops and most major supermarkets. But they’re thinking bigger looking to export across East Africa and beyond. That means our Tanzanian snack might just become a global ambassador soon.

6. Room to Grow and Opportunities Ahead

As a fan, I’d love to see:

New flavors like Cheese, BBQ, or even plantain versions.
Baked options or healthy twists.
Innovative packs for couples or family.

With the quality and branding already strong, the potential is huge. Cheche Crisps is more than just a snack it’s a celebration of local talent, farming, and hustle. Every pack you open supports Tanzanian jobs, agriculture, and innovation. If you’ve had your own Cheche experience, share it below what flavor got you hooked?